Sometimes
products don’t sell well in a new market. Find out why in column B.
A
|
B
|
||
(1)
|
Western
companies had problems selling refrigerators in Japan until they changed the
design to make them quieter.
|
___
|
In Japanese
the word for ‘four’ sounds like the word for death. Things don’t sell well
packed in fours.
|
(2)
|
In Saudi
Arabia, newspaper advertisements
showed an attractive hostess serving champagne to happy passengers. A
lot of passengers cancelled their flight reservations.
|
___
|
People
thought the commercial was too sexist and reinforced old male/female
stereotypes.
|
(3)
|
An airline
company called itself Emu, after the Australian bird. But Australians didn’t
want to use the airline.
|
___
|
Japanese
homes were small and sometimes walls were made of paper. It was important for
refrigerators to be quiet.
|
(4)
|
A T.V.
commercial for a cleaning product showed a little girl cleaning up the mess
her brother made. The commercial caused problems in Canada.
|
___
|
Unveiled
women don’t mix with men in Saudi Arabia and alcohol is illegal.
|
(5)
|
Several
European and American firms couldn’t sell their products in Dubai when they
ran their advertising campaign in Arabic.
|
___
|
90% of the
population come from Pakistan, India, Iran and elsewhere, so Arabic was the
wrong language.
|
(6)
|
A soap powder
advertisement had a picture of dirty clothes on the left, a box of soap in
the middle and clean clothes on the right. The soap didn’t sell well in the
Middle East.
|
___
|
It seems
Italian men prefer ladies’ legs unshaven.
|
(7)
|
A company had
problems when it tried to introduce instant coffee to the French market.
|
___
|
The
advertisers forgot that in that part of the world people usually read from
right to left.
|
(8)
|
A toothpaste
manufacturer couldn’t sell its product in parts of South East Asia.
|
___
|
The people in
that area don’t want white teeth. They thought darkly stained teeth were
beautiful and they tried to blacken them.
|
(9)
|
An American
golf ball manufacturer launched its product in Japan packed in boxes of four.
It had to change its pack size.
|
___
|
Making ‘real”
coffee was an important part of the French way of life. Instant coffee was too casual.
|
(10)
|
A ladies’
electric shaver sold well throughout Europe, but not in Italy
|
___
|
The emu can’t fly.
|
ANSWERS
Sometimes
products don’t sell well in a new market. Find out why in column B.
A
|
B
|
||
(1)
|
Western
companies had problems selling refrigerators in Japan until they changed the
design to make them quieter.
|
(9)
|
In Japanese
the word for ‘four’ sounds like the word for death. Things don’t sell well
packed in fours.
|
(2)
|
In Saudi
Arabia, newspaper advertisements
showed an attractive hostess serving champagne to happy passengers. A
lot of passengers cancelled their flight reservations.
|
(4)
|
People
thought the commercial was too sexist and reinforced old male/female
stereotypes.
|
(3)
|
An airline
company called itself Emu, after the Australian bird. But Australians didn’t
want to use the airline.
|
(1)
|
Japanese
homes were small and sometimes walls were made of paper. It was important for
refrigerators to be quiet.
|
(4)
|
A T.V.
commercial for a cleaning product showed a little girl cleaning up the mess
her brother made. The commercial caused problems in Canada.
|
(2)
|
Unveiled
women don’t mix with men in Saudi Arabia and alcohol is illegal.
|
(5)
|
Several
European and American firms couldn’t sell their products in Dubai when they
ran their advertising campaign in Arabic.
|
(5)
|
90% of the
population come from Pakistan, India, Iran and elsewhere, so Arabic was the
wrong language.
|
(6)
|
A soap powder
advertisement had a picture of dirty clothes on the left, a box of soap in
the middle and clean clothes on the right. The soap didn’t sell well in the
Middle East.
|
(10)
|
It seems
Italian men prefer ladies’ legs unshaven.
|
(7)
|
A company had
problems when it tried to introduce instant coffee to the French market.
|
(6)
|
The
advertisers forgot that in that part of the world people usually read from
right to left.
|
(8)
|
A toothpaste
manufacturer couldn’t sell its product in parts of South East Asia.
|
(8)
|
The people in
that area don’t want white teeth. They thought darkly stained teeth were
beautiful and they tried to blacken them.
|
(9)
|
An American
golf ball manufacturer launched its product in Japan packed in boxes of four.
It had to change its pack size.
|
(7)
|
Making ‘real”
coffee was an important part of the French way of life. Instant coffee was too casual.
|
(10)
|
A ladies’
electric shaver sold well throughout Europe, but not in Italy
|
(3)
|
The emu can’t fly.
|
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