Tuesday, November 3, 2015

SPECIFIC TOPIC (10) LANGUAGE AND CULTURE

LANGUAGE AND CULTURE

Language is not just the words people speak. It is body language, dress, manners, etiquette, ideas, the things people do – their behavior. And like language, behavior has a grammar, an internal logic that is possible to understand and master.

Some of the differences may seem superficial – dress, etiquette, food, hours of work. Often it is simply a question of getting used to them, like the climate or the plumbing, while one gets on with the business.

Some of the differences, it is grudgingly admitted, may be an improvement. People are more courteous, service is better, you ask for something to be done and it happens without having to follow it up. Others can be irritating, like the conventions of punctually. If you invite people to a party at 7 o’clock your guests will consider it polite to turn up on the dot in Germany, five minutes early in the American Midwest, an hour early in Japan, 15 minutes afterwards in the UK, up to and hour afterwards in Italy and sometime in the evening in Greece. I deliberately avoid the more emotive word “late” because there is nothing wrong in it. It is the accepted convention.

The problems begin when the differences interfere with getting the job done. Delivery promises are not kept or suppliers are not flexible. There are no procedures or there are too many procedures. People never get together and trash things out or meetings drag on all day. Decisions are postponed or they are taken without proper study. And so on.

When asked how he played evil men so convincingly, the actor Vincent Price replied that he did not play evil men. They did what seemed right to them at the time. The way others do things is not different out of stupidity or carelessness or incompetence or malice, although it may appear so. Most people do what seems the right thing to do at the time. The judgement of what is right is rooted in habit, tradition, beliefs, values, attitudes, accepted norms. In other words, the culture to which that person belongs.

An investigation into what lies at the heart of cultural differences leads into history, sociology, philosophy, theology, in fact into every branch of the humanities.

Culture has been defined in many ways, including the following:


A collective programming of the mind. The sum total of all the beliefs, values and norms shared by a group of people. The methods a society evolves to solve  problems. Everything we take for granted. Patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols, constituting the distinctive achievements of human groups including their embodiment in artifacts; the essential core of culture consists of traditional ideas and especially their attached values. In many ways, culture could be described as the personality of society.  

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